The Alabama Cooperative Extension System department of communications, strategic marketing and client relations continues to stand out on a national level. The department recently won 16 awards for outstanding communications products through the Association for Communications Excellence (ACE).
In total, the unit won seven gold, three silver and four bronze awards. Two of these projects were also awarded the Outstanding Professional Skill Award, the association’s award in recognition of the projects that were best in their class.
These 16 awards run the gamut, representing many different areas of communications excellence. These include five awards for social media campaigns, four awards related to diversity, four awards for crisis or issue management campaigns, two awards for publishing, two awards for graphic design, two awards for writing, two awards for video and one award for use of technology.
"For the past five years, Alabama Extension has led the nation in marketing, social media, issue management and diversity in educational products," said Emery Tschetter, an Alabama Extension communications and marketing specialist and ACE member. "In the past two years, the unit has earned top honors for COVID issue management campaigns."
Winners
Gold
- Building a Culture of Inclusion in Alabama Extension, Technology Education
- Building a Culture of Inclusion in Alabama Extension, Educational Video Production for Internal and Student Audience
- Bless the Rains Down in Alabama, Writing for the Web
- Good Bugs, Bad Bugs, Popular Publications (Outstanding Professional Skill winner)
- Good Bugs, Bad Bugs, Graphic Design Illustration: Single or Series (Outstanding Professional Skill winner)
- Heading to the Hare, Social Media Videos
- Get the Shot, Crisis Communication
- Building a Culture of Inclusion in Alabama Extension, Electronic Media and Audio for Diverse Audiences
- 2021 SNAP-Ed Annual Report, Annual and Special Reports
- Cultivating Communities: Alabama Master Gardeners Celebrate 40 Years of Service, Promotional Writing
- Get the Shot, Social Media Campaign (Paid)
- Nontraditional Families ExTV Video, Electronic Media and Audio for Targeted Audiences
- Get the Shot, Marketing Communications Campaign with Budget Under $1,000
- Get the Shot, Social Media Graphics Single or Series
In addition to the department-wide awards, Justin Miller, an Alabama Extension communications and marketing specialist, was awarded the ACE Rising Star Award. Recipients of this award are those that demonstrate exceptional leadership and technical skills in their communication field, to their institution and service to ACE.
"It is an honor to have my work and abilities recognized by my colleagues from across the country," Miller said. "I would not be where I am today if not for my mentors and the talented people I work with each day."
Miller’s award marks the fourth time an Alabama Extension communications professional has received this award. Past awardees include Glenda Freeman, Maggie Lawrence and Emery Tschetter.
The association will confer awards in June as a part of the ACE annual conference in Kansas City, Missouri.
Original source can be found here.
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